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ccount managers manage improve relationships with their most important customersStrategic Account Management Association Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers Menu HOME MEMBERSHIP EVENTS CERTIFICATION + TRAINING TOOLS RESOURCE LIBRARY ABOUT CONTACT Customer Engagement , Strategic Account Management Organizational Design , Strategic account management process , Strategic account management program organization , Strategic account manager skills and competencies , Uncategorized SAMA’s Annual Conference: The Ultimate ROI Lead With Agility” and celebrate six decades of expertise in strategic account management. As we celebrate SAMA’s 60th anniversary this year, we mark an impressive milestone that underscores our status as the go-to source for solutions in strategic account management (SAM). For six decades, SAMA has stood as the ultimate authority on managing the complexities of large strategic accounts and intricate customer relationships. We constantly scan the horizon for emerging issues and cutting-edge concepts, translating these insights into actionable intelligence for our members. The best place to experience these big takeaways is at SAMA’s Annual Conference — our marquee event that attracts SAM experts, thought leaders, and business professionals from around the world. To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23. Register now and be a part of our thriving community. Continue reading SAMA’s Annual Conference: The Ultimate ROI” → February 12, 2024 February 12, 2024 customer-centricity , Innovation , SAM Leave a comment Account-based marketing , Case study , Customer Engagement , Industrial goods , SAMA training and certification , Strategic Account Management Organizational Design , Strategic account management process , Strategic account management program organization , Value co-creation What’s In A Name? Turns Out — Everything! SAMA Excellence Award winner for Outstanding Young Program of 2023 outlines its blueprint for SAM success. When LP Building Solutions created a strategic account management (SAM) program in 2018, as a critical element of the company’s growth strategy, it transformed LP from a commodity-driven mindset to what they are now: a value-added building solutions company. LP changed our company name from LP Building Products to LP Building Solutions in 2018, which has taken us on a journey away from being simply a manufacturer of products to a specialty solutions provider, co-creating value for our customers,” said Lori McWain, Director of National Accounts. Continue reading What’s In A Name? Turns Out — Everything!” → February 1, 2024 February 1, 2024 customer-centricity , SAM Leave a comment Procurement , Strategic account management process ProcurementSales: A Complex Relationship The relationship between procurement and sales teams has always been something of a power struggle. Here, Harvey Dunham and Christopher Jensen of the Strategic Account Management Association, give the sales slant on how procurement can genuinely become a customer of choice. For the past 15 years, State of Flux — a leading procurement and supply chain consultancy headquartered in London — says it has gathered and analyzed more insight and data about global supplier management than anyone else in the field. Their latest installment, Extended Enterprise: The 2023 Global SRM Research Report , delves into the ever-evolving landscape of supplier relationships and strategies shaping the future of global business” while also providing insights on the six pillars of supplier management. Procurement’s got a problem on its hands, and it (mostly) doesn’t even know it,” wrote Alan Day, ChairmanFounder of State of Flux. But procurement could be and should be so much more.” Continue reading ProcurementSales: A Complex Relationship” → January 17, 2024 January 17, 2024 Procurement , Supplier Relationship Management Leave a comment Posts navigation Older posts Search for: Search Recent Posts SAMA’s Annual Conference: The Ultimate ROI February 12, 2024 What’s In A Name? Turns Out — Everything! February 1, 2024 Navigating the New Generation of Strategic Account Managers October 10, 2023 How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 October 10, 2023 Strategic Account Management Association (SAMA) Formalizes Partnership with The Congruity Group April 10, 2023 Social View SAMAtweet’s profile on Twitter LinkedIn Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Subscribe Powered by WordPress.com . Strategic Account Management Association Contact / Proudly powered by WordPress Theme: Shoreditch. Loading Comments... Write a Comment... Email (Required) Name (Required)...